Dear Partner,

We are happy to bring to you the 2nd edition of "Insurers' Circle"- A BimaDeals monthly newsletter to bring together decision makers in the Indian Insurance sector and precipitate some interesting dialogue between them.

In this issue:

- What Insurance products are customers looking for? What are the benefits they seek ?
Did you know that almost 58% of Insurance seekers were NOT sure of the specific end benefit that they wanted to derive from owning the insurance instrument. All this and much more in the BimaDeals Research on consumer behaviour

- BimaDeals' Agent Partnership Program a big success.Now focusing on building tools for this growing community Read more about it here.

- More policies are sold in Jan/Feb/Mar of any calendar year, than all the other 9 months.This puts a lot of strain on the resource requirements for any Life Insurance Company. So how do you, as a Life Insurance company- handle this issue? Beyond the simple automation and outsourcing options.

Until next time, do write in to us if you have any suggestions on how to improve our services.

Regards
Team BimaDeals

July Edition