Leading a healthy life is so important. To help and encourage people to lead a healthy life, ICICI Prudential Life Insurance has launched a 'Health Active' program, under which it would offer a range of services to its policy-holders.
"In a study done on around 5,000 people, we found that 70 per cent of young Indians are suffering from some or the other medical problem like hypertension or diabetes. They were either not aware of their health problem or they didn't pay attention to it," ICICI Prudential Life Insurance Head (Health Insurance) Binay Agarwala said here.
This gave them an idea to design a program which could keep people well informed and help them take appropriate steps to prevent diseases.Initially, ICICI started this program for its employees. Till date, 22 per cent of its employees have been benefited through this programme

What is "Health Active" ? It is a platform where policy-holders can assess their current health status, take corrective measures and get rewarded for staying healthy.Policy holders after registering and filling required details on the company's website can get an update on their health by answering some questions online.
The program also offers diet and fitness plans to policy-holders from leading health consultants who would personally communicate with them.
Health Active program would reward policy-holders with points for registering, following diet and fitness plans and losing weight, amongst others.The person with the maximum points would be rewarded with gift items, he said.Health Active is available free of cost and every ICICI Prudential customer is eligible to enroll for this program,

Preventive care is something we should work towards to have a healthy life.