Dear Partner,

We are happy to bring to you the 1st edition of "Insurers' Circle"- A BimaDeals monthly newsletter to bring together decision makers in the Indian Insurance sector and precipitate some interesting dialogue between them.

In this issue:

- When BimaDeals was launched in mid 2007, the online sourcing market for Insurance was very nascent. Internet spends were restricted to campaigns on prominent portals and search engines . This was probably the only online model being leveraged by the Insurance Providers. And in those days, the market for online comparison was almost completely unheard of. Read More

- BimaDeals has successfully launched & tested a voice-based channel for Health Insurance, where customers are re-directed to an inbound call center of the Insurance Provider. This channel has provided customers with the BimaDeals promise of comparison on a channel that they are really comfortable with Find out more about BimaDeals new initiative for Health Insurance

- Is the slowdown in the equity markets creating a shift from Mutual Funds towards ULIPs- What do you think?

Until next time, do write in to us if you have any suggestions on how to improve our services.

Regards
Team BimaDeals