BimaDeals has successfully launched & tested a voice-based channel for Health Insurance, where customers are re-directed to an inbound call center of the Insurance Provider.
This channel has provided customers with the BimaDeals promise of comparison on a channel that they are really comfortable with- VOICE.

How it works: Customers fill up a short online form, a quick filtering is done and a list of matching Insurance providers is generated. The customer is then called by an IVR and given the 3-4 options on the calling menu. E.g. If she is eligible for Bajaj Allianz and TATA AIG, she would get a call which says "Welcome to Bima Deals- to speak to Bajaj Allianz press 1, to speak to TATA AIG press 2...."
Once the customer presses 2, she is connected directly to the call center of TATA AIG, in that city.

Which means that within 2 minutes of applying the customer has the information of products & their features from atleast 3-4 Insurance providers.

The advantage to Insurance Providers is very obvious, they get calls from interested & eligible customers at their call-center, seeking to buy or know more about their Health Insurance Products.

Since Health Insurance is a product that could be sold on the phone also, we have already seen some early conversions/sales happening. We believe that the inherent comfort that exists for customers in this channel, will drive the scales to an interesting level.