Insurance companies are trying new ways to sell Insurance. One of these intiatives is now selling Insurance policies in Trains. Max New york Life has done atipe with Indian Railways and will be selling Insurance to people travelling in Radhani Express.

This is the first of its kind intiative done by Insurance company.Max New York Life Insurance has tied up with Railways for manning these three trains with 24 of their officials who will pitch for Max New York Life Insurance (MNYL) policies.

Incidentally, MNYL has also adopted these three Rajdhanis whose exteriors will feature a large fast-moving billboard of the private insurer. The train interiors will also be used to grab passenger mindshare.

Max New York Life Insurance Company Ltd. is a joint venture between New York Life, a Fortune 100 company and Max India Limited, one of India's leading multi-business corporations. The company has positioned itself on the quality platform. In line with its vision to be the most admired life insurance company in India, it has developed a strong corporate governance model based on the core values of excellence, honesty, knowledge, caring, integrity and teamwork. The strategy is to establish itself as a trusted life insurance specialist through a quality approach to business.

Incorporated in 2000, Max New York Life started commercial operation in 2001. In line with its values of financial responsibility, Max New York Life has adopted prudent financial practices to ensure safety of policyholder's funds. The Company's paid up capital is Rs. 1032 crore.